LOUD and Local Festival 2024

LOUD, born Simon Cliche Trudeau in Quebec, Canada, is a prominent figure in Canadian urban music and rap. Rising from the group Loud Lary Ajust, his solo career features albums like "Une année record" and "Tout ça pour ça," with "No Promise" released more recently. Known for hits like "56K" and "Toutes les femmes savent danser," he earned a Juno Award for Francophone Album of the Year and multiple platinum certifications. He has collaborated with artists like Cœur de pirate and Charlotte Cardin.